Much of this is in Appendix 1: Portfolio theory. We try to ‘make sense of’ financial activity from the economist’s perspective. Thus, we go to some lengths to show how financial activity has its origins in the real economy and in the need to lend and to borrow to enable real investment to take place. Similarly, when we talk about the shortcomings of financial markets and institutions, we…
This chapter discusses the role of business in society and explains how a business organisation in a market economy employs the various resources of a nation (its natural resources, human resources, financial resources and entrepreneurship) in order to satisfy the need for products and services. The chapter gives an overview of the prevailing economic systems in the world and explains how the b…
Microeconomics and its role in decision making and public policy Microeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand what’s going on in the world of business. It also shows studen…
The primary objective in writing this book is to explain the concepts of business statistics lucidly along with solution procedures and analysis of results. Numerous solved business oriented examples have been presented throughout the text. Unsolved Self Practice Problems with Hints and Answers and Review Questions have been added in each chapter to strengthen the conceptual as well as practica…
Bisnis adalah serangkaian usaha yang dilakukan satu orang atau kelompok dengan menawarkan barang dan jasa untuk mendapatkan keuntungan/laba atau bisnis juga bisa dikatakan menyediakan barang dan jasa untuk ke lancaran sistem perekonomian. Buku ini berisi uraian tentang ruang lingkup bisnis, bagaimana aktivitas bisnis dijalankan seperti misalnya: bagaimana memulai aktivitas bisnis, kewirausahaan…
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DESCRIPTION Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less…
Discusses the use of “whale curves” to depict the outcome of customer profitability analysis. The last part of the chapter has been rationalized to focus on the decomposition of sales volume variances into quantity and mix variances; and the calculation of sales mix variances has also been simplified.
Dalam satu dasawarsa terakhir, karakter dan pola komunikasi dalam organisasi tampaknya sudah mengalami perubahan yang signifikan. Hal ini karena globalisasi dan revolusi teknologi informasi telah menyediakan hardware (media atau perangkat) dan software ( nilai-nilai, metode, budaya) yang diadaptasi oleh para pelaku komunikasi organisasi sehingga antara anggota organisasi menjadi semakin bebas, …