Setiap bab dalam buku ini membahas teori komunikasi secara komprehensif di mana teori-teori komunikasi tersebut menggambarkan berbagai perspektif dari sudut pandang pemikiran para ahli komunikasi yang dapat diaplikasikan pada penelitian komunikasi mengenai peristiwa-peristiwa komunikasi yang terjadi dalam realitas komunikasi. Buku ini dapat dibaca utamanya oleh para mahasiswa yang mengambil stu…
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation. Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and …
This is the 17th UCC Edition (and the twenty-second overall edition) of a business law text that first appeared in 1935. Throughout its 80 years of existence, this book has been a leader and an innovator in the fields of business law and the legal environment of business. One reason for the book's success is its clear and comprehensive treatment of the standard topics that form the traditional …
Do you look at your paycheck every month and shudder at the amount of money that’s taken from you in taxes? What about the amount you have to pay at the end of each fiscal year? It’s been said that taxes are one of the certainties in life; something we all have to deal with. Though this may be true, taxes don’t have to be the burden they currently are. There are ways taxes can actually be…
Case studies and examples focus on how companies in Europe, the Middle East, South Africa, Australia and asia Pacific use information systems. Want an in-depth understanding of how today's business companies are using information technology and systems to achieve business goals. Information systems are one of the primary tools for business managers to achieve operational excellence, develop new…
An approach to management accounting from the perspective of a business manager. Management Accounting: Information for Decision-Making and Strategy Execution explains how business managers can estimate and manage the cost and profitability of their products and customers. This text also covers how managers use financial and nonfinancial information to improve processes, design and develop new …
The most complete, up-to-date guide to risk management in finance Risk Management and Financial Institutions, Fifth Edition explains all aspects of financial risk and financial institution regulation, helping you better understand the financial markets--and their potential dangers. Inside, you'll learn the different types of risk, how and where they appear in different types of institutions, an…
Capital budgeting is an important pat of the financial management of a business organization. It is a process that business houses use to evaluate an investment project. The decision of whether to accept or deny an investment project is capital budgeting decision. Capital budgeting is important because it determines the long-term economic and financial profitability of any investment project. I…
Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business. This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succ…