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Digital Marketing Strategy An integrated approach to online marketing
‘Simon Kingsnorth has produced a book of compelling quality. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. He has set out some brilliant guidelines for marketers of all levels which will empower them to succeed.’ Damian Ryan, digital marketer, author of Understanding Digital…
- Edisi
- 1st Edition.
- ISBN/ISSN
- ISBN 978 0 7494 7470 6 E-ISBN 97
- Deskripsi Fisik
- First published in Great Britain and the United States in 2016 by Kogan Page Limited
- Judul Seri
- -
- No. Panggil
- 3
Marketing 4.0 Moving from Traditional to Digital
DESCRIPTION Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less…
- Edisi
- 1st Edition.
- ISBN/ISSN
- ISBN 978-1-119-34120-8 (cloth) I
- Deskripsi Fisik
- December 2016 208 Pages
- Judul Seri
- -
- No. Panggil
- 3
Fundamentals of Corporate Finance
Now in a Tenth Canadian Edition, Ross Fundamentals of Corporate Finance continues its tradition of excellence as a market leader. Known for its approach, Ross focuses on three powerful ideas which are integrated throughout -- emphasis on intuition, unified valuation approach, and managerial emphasis giving students a solid foundation in business and finance. The Tenth Edition has been updated t…
- Edisi
- Edisi ke-10
- ISBN/ISSN
- 978-1-25-965475-6
- Deskripsi Fisik
- 1097 pages
- Judul Seri
- -
- No. Panggil
- NONE
Management Science, Operations Research and Project Management
Management Science, Operations Research and Project Management is a perfect blend of scientific research and its practical applications in efficient and successful project management. It addresses the need of project managers to face numerous challenges in an intricate global setup and provides them with effective tools and methods required to make sensible decisions. The book outlines various …
- Edisi
- 1
- ISBN/ISSN
- 9781472426437
- Deskripsi Fisik
- 220 pages
- Judul Seri
- -
- No. Panggil
- -600
Fundamentals of Financial Management
Current discussions on corporate governance, ethical dilemmas, globalization of finance, strategic alliances and the growth of outsourcing have been added with examples and boxed features to aid understanding and provide a more global perspective of financial management. This book is particularly well-suited to introductory courses in financial management, for a professional qualification and a…
- Edisi
- 13th Edition
- ISBN/ISSN
- 978-0-273-71363-0
- Deskripsi Fisik
- 744 pages, 2.87 pounds
- Judul Seri
- -
- No. Panggil
- 600
Statistics for Business and Economics
For courses in Business Statistics. A classic text for accuracy and statistical precision. Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple "canned" applications. This text is also at a mathematically higher level than most business statistics texts and provides students with the knowledge they need to become stron…
- Edisi
- 8th Edition
- ISBN/ISSN
- 978-0-13-274565-9
- Deskripsi Fisik
- 792 pages, 1680 g, 219 mm
- Judul Seri
- -
- No. Panggil
- 600
Bank Management
Closely examine the impact of today's changing, competitive environment on commercial banks and banking services, as well as the entire financial services industry, with Koch/MacDonald's BANK MANAGEMENT, 8E. This new edition reflects the latest changes and developments, from complete regulatory updates to details of the many programs evolving amidst today's financial crises. Whether your studen…
- Edisi
- 8th Edition
- ISBN/ISSN
- 978-1-133-49468-3
- Deskripsi Fisik
- 800 pages
- Judul Seri
- -
- No. Panggil
- 600
The Indonesian Economy: Entering a New Era
Indonesia is one of the few countries that came through the global economic crisis in 2008-09 with positive economic growth. Despite some recorded positive domestic economic performances, Indonesia faces new challenges as its economy keeps growing and the global economy remains uncertain. A new economic development paradigm is needed to overcome old problems (poverty and unemployment, inadequat…
- Edisi
- 1th Edition
- ISBN/ISSN
- 978-981-4311-65-6
- Deskripsi Fisik
- 427 pages
- Judul Seri
- -
- No. Panggil
- 600
Cost Accounting: A Managerial Emphasis
Discusses the use of “whale curves” to depict the outcome of customer profitability analysis. The last part of the chapter has been rationalized to focus on the decomposition of sales volume variances into quantity and mix variances; and the calculation of sales mix variances has also been simplified.
- Edisi
- 14th Edition
- ISBN/ISSN
- 978-0-13-210917-8
- Deskripsi Fisik
- 869 pages, 4.01 pounds, 8.75 x 1 x 11 inches
- Judul Seri
- -
- No. Panggil
- 3
Innovation, Entrepreneurship, Geography and Growth
Innovation, Entrepreneurship, Geography and Growth provides a timely, accessible review of our understanding of the complex links between innovation, entrepreneurship, geography and growth. Expert contributions provide a thorough roadmap of the developments in research at the interface of these themes.
- Edisi
- 1st Edition
- ISBN/ISSN
- 978-1-118-42728-6
- Deskripsi Fisik
- 208 pages
- Judul Seri
- -
- No. Panggil
- 900
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah