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Digital Marketing Strategy An integrated approach to online marketing

‘Simon Kingsnorth has produced a book of compelling quality. So many
marketers are inclined to run headlong at digital marketing with a limited
amount of knowledge. Fingers get burnt and reputations can be lost forever. He
has set out some brilliant guidelines for marketers of all levels which will
empower them to succeed.’
Damian Ryan, digital marketer, author of Understanding Digital Marketing,
Understanding Social Media and The Best Digital Marketing Campaigns in the
World II
‘An excellent all-in-one text for today’s digital entrepreneur.’
Jonathan Gabay, keynote speaker, lecturer, brand psychologist
‘Combines a detailed knowledge of digital channel management with classic
marketing theory. The result is essential reading for digital marketing
practitioners at all levels.’
Emma Wilson, CEO, Harvest Digital
‘It’s all here. An invaluable one-stop guide to navigating the discipline of digital
marketing – great for newcomers and an excellent reference for the more
experienced.’
Simon Fenn, co-founder, Pancentric Digital

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

3

Penerbit

London, Philadelphia, New Delh : Kogan Page Limited., 2016

Deskripsi Fisik

First published in Great Britain and the United States in 2016 by Kogan Page Limited

Bahasa

English

ISBN/ISSN

ISBN 978 0 7494 7470 6 E-ISBN 97

Klasifikasi

NONE

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

1st Edition.

Subjek

Digital Marketing Strategy
Simon Kingsnorth
Electronic commerce--Management.
Internet marketing.
Strategic planning.
BISAC: BUSINESS & ECONOMICS

Info Detail Spesifik

Subjects: LCSH: Electronic commerce--Management. | Internet marketing. | Strategic planning. | BISAC: BUSINESS & ECONOMICS / Marketing / General. | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. | BUSINESS & ECONOMICS / Strategic Planning. British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library.

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