This chapter discusses the role of business in society and explains how a business organisation in a market economy employs the various resources of a nation (its natural resources, human resources, financial resources and entrepreneurship) in order to satisfy the need for products and services. The chapter gives an overview of the prevailing economic systems in the world and explains how the b…
Microeconomics and its role in decision making and public policy Microeconomics exposes students to topics that play a central role in microeconomics. From game theory and competitive strategy, to the roles of uncertainty and information, and the analysis of pricing by firms with market power, the text helps students understand what’s going on in the world of business. It also shows studen…
The primary objective in writing this book is to explain the concepts of business statistics lucidly along with solution procedures and analysis of results. Numerous solved business oriented examples have been presented throughout the text. Unsolved Self Practice Problems with Hints and Answers and Review Questions have been added in each chapter to strengthen the conceptual as well as practica…
Bisnis adalah serangkaian usaha yang dilakukan satu orang atau kelompok dengan menawarkan barang dan jasa untuk mendapatkan keuntungan/laba atau bisnis juga bisa dikatakan menyediakan barang dan jasa untuk ke lancaran sistem perekonomian. Buku ini berisi uraian tentang ruang lingkup bisnis, bagaimana aktivitas bisnis dijalankan seperti misalnya: bagaimana memulai aktivitas bisnis, kewirausahaan…
‘Simon Kingsnorth has produced a book of compelling quality. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. He has set out some brilliant guidelines for marketers of all levels which will empower them to succeed.’ Damian Ryan, digital marketer, author of Understanding Digital…
DESCRIPTION Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less…
Dalam satu dasawarsa terakhir, karakter dan pola komunikasi dalam organisasi tampaknya sudah mengalami perubahan yang signifikan. Hal ini karena globalisasi dan revolusi teknologi informasi telah menyediakan hardware (media atau perangkat) dan software ( nilai-nilai, metode, budaya) yang diadaptasi oleh para pelaku komunikasi organisasi sehingga antara anggota organisasi menjadi semakin bebas, …
Setiap bab dalam buku ini membahas teori komunikasi secara komprehensif di mana teori-teori komunikasi tersebut menggambarkan berbagai perspektif dari sudut pandang pemikiran para ahli komunikasi yang dapat diaplikasikan pada penelitian komunikasi mengenai peristiwa-peristiwa komunikasi yang terjadi dalam realitas komunikasi. Buku ini dapat dibaca utamanya oleh para mahasiswa yang mengambil stu…
This is the 17th UCC Edition (and the twenty-second overall edition) of a business law text that first appeared in 1935. Throughout its 80 years of existence, this book has been a leader and an innovator in the fields of business law and the legal environment of business. One reason for the book's success is its clear and comprehensive treatment of the standard topics that form the traditional …