Pengantar Bisnis

Bisnis adalah serangkaian usaha yang dilakukan satu orang atau kelompok dengan menawarkan barang dan jasa untuk mendapatkan keuntungan/laba atau bisnis juga bisa dikatakan menyediakan barang dan jasa untuk ke lancaran sistem perekonomian. Buku ini berisi uraian tentang ruang lingkup bisnis, bagaimana aktivitas bisnis dijalankan seperti misalnya: bagaimana memulai aktivitas bisnis, kewirausahaan…

Digital Marketing Strategy An integrated approach to online marketing

‘Simon Kingsnorth has produced a book of compelling quality. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. He has set out some brilliant guidelines for marketers of all levels which will empower them to succeed.’ Damian Ryan, digital marketer, author of Understanding Digital…

Marketing 4.0 Moving from Traditional to Digital

DESCRIPTION Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less…

Cost Accounting: A Managerial Emphasis

Discusses the use of “whale curves” to depict the outcome of customer profitability analysis. The last part of the chapter has been rationalized to focus on the decomposition of sales volume variances into quantity and mix variances; and the calculation of sales mix variances has also been simplified.

Semiotika Komunikasi : aplikasi praktis bagi penelitian dan skripsi komunikasi

Edisi

. Ed.1

ISBN/ISSN

978-602-8856-46-1

Deskripsi Fisik

xii, 190 hlm. : ilus. ; 21 cm.

Judul Seri

-

No. Panggil

302.2 IND s

Komunikasi organisasi kontemporer

Dalam satu dasawarsa terakhir, karakter dan pola komunikasi dalam organisasi tampaknya sudah mengalami perubahan yang signifikan. Hal ini karena globalisasi dan revolusi teknologi informasi telah menyediakan hardware (media atau perangkat) dan software ( nilai-nilai, metode, budaya) yang diadaptasi oleh para pelaku komunikasi organisasi sehingga antara anggota organisasi menjadi semakin bebas, …

Buku pintar HAKI

Edisi

-

ISBN/ISSN

978-979-450-602-8

Deskripsi Fisik

vi, 174 hlm. ; 23 cm.

Judul Seri

-

No. Panggil

346.048 YUS b

Teori komunikasi

Setiap bab dalam buku ini membahas teori komunikasi secara komprehensif di mana teori-teori komunikasi tersebut menggambarkan berbagai perspektif dari sudut pandang pemikiran para ahli komunikasi yang dapat diaplikasikan pada penelitian komunikasi mengenai peristiwa-peristiwa komunikasi yang terjadi dalam realitas komunikasi. Buku ini dapat dibaca utamanya oleh para mahasiswa yang mengambil stu…

E-Business and E-Commerce Management: Strategy, Implementation and Practice

Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation. Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and …

Business Law: The Ethical, Global, and E-Commerce Environment

This is the 17th UCC Edition (and the twenty-second overall edition) of a business law text that first appeared in 1935. Throughout its 80 years of existence, this book has been a leader and an innovator in the fields of business law and the legal environment of business. One reason for the book's success is its clear and comprehensive treatment of the standard topics that form the traditional …