Management Accounting: Principles and Applications adopts a new and accessible approach to helping readers understand how management accounting contributes to decisions in a variety of organizational contexts. This book sets out clear explanations of practical management accounting techniques in the context of the application of these techniques to decisions. It recognizes practice through case…
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DESCRIPTION Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less…
Now in a Tenth Canadian Edition, Ross Fundamentals of Corporate Finance continues its tradition of excellence as a market leader. Known for its approach, Ross focuses on three powerful ideas which are integrated throughout -- emphasis on intuition, unified valuation approach, and managerial emphasis giving students a solid foundation in business and finance. The Tenth Edition has been updated t…
Management Science, Operations Research and Project Management is a perfect blend of scientific research and its practical applications in efficient and successful project management. It addresses the need of project managers to face numerous challenges in an intricate global setup and provides them with effective tools and methods required to make sensible decisions. The book outlines various …
Current discussions on corporate governance, ethical dilemmas, globalization of finance, strategic alliances and the growth of outsourcing have been added with examples and boxed features to aid understanding and provide a more global perspective of financial management. This book is particularly well-suited to introductory courses in financial management, for a professional qualification and a…